VIDEO MARKETING PRODUCTION

Producing multiple pieces of content is about being as efficient as possible without losing energy and inspiration. We handle the entire process, from scripting to special effects. And we always keep our passion for the craft front of mind.

We’ll define approaches to targeting, tactics and messaging; give recommendations on timings, budgets and resources; and specify the measurements used to track results. The plan will include video as well as other mediums where appropriate.

To make your video campaign a hit, you need to put time and money into making something your target audience will actually want to watch. Then, to pick the right channels and distribution strategies, you need to learn how your audience interact and make decisions, what they enjoy and what motivates them.

We find mapping things out is the only guaranteed way to arrive at the destination we want. Before you start throwing ideas around, make sure you know what the point is. Know, too, that you need to create something good enough for people to actually want to watch it.

Now video has become such a big part of the marketing mix. We have seen the need for video brand guidelines to emerge. After all, it makes perfect sense to make sure the style and content of your videos is in keeping with the brand you have worked so hard to establish.

Through our audience research, we know which sites, blogs, brands and social media platforms they engage with. It allows us to plan an integrated approach to distribution, meaning we can capture the largest and most targeted audience possible.